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Digital Marketing & E-Commerce Course

  • Start Date :

    20th - March - 2026

  • Course Duration:

    5 Months

  • Mode of Learning :

    In Person

  • Physical Address :

    Kakuma 1, Hong Kong ,Next Youth Center 2

  • Registration Fee :

    KES 1,000

  • Tuition Fee :

    Free

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Overview

Program Overview

This is an intensive professional training program in digital growth, brand execution, and online commerce operations, designed to prepare participants for performance-driven roles in digital marketing, e-commerce management, and revenue optimization. Learners are trained to operate within live digital ecosystems, executing end-to-end marketing and sales strategies that meet real-world performance, conversion, and scalability benchmarks used by modern businesses and global brands.

Scope and Focus: Digital Marketing and E-Commerce Operations

Digital Marketing focuses on the strategic execution of brand positioning, audience acquisition, content systems, and campaign optimization across digital channels such as search engines, social platforms, email, and content networks.
E-Commerce applies these strategies within transactional environments, emphasizing online store architecture, product presentation, checkout optimization, customer lifecycle management, and automated sales systems. This program develops both analytical decision-making and creative execution required to grow, monetize, and sustain digital businesses at scale.

Course Duration

5 months

What You’ll Learn

  • Design and execute data-driven digital marketing strategies across search, social, and content platforms.
  • Produce professional visual and video assets aligned with brand identity and performance goals.
  • Build, launch, and manage fully operational e-commerce stores using WordPress and Shopify.
  • Deploy AI-powered chatbots, automated email flows, and CRM systems for continuous customer engagement.
  • Plan, execute, and optimize paid advertising campaigns using audience analytics and conversion data.
  • Analyze performance metrics to refine customer journeys, improve conversion rates, and increase revenue.

    • Career Pathways

  • Graduates are prepared for roles such as:
  • Digital Marketing Specialist
  • E-Commerce Manager
  • Content Strategist
  • SEO Analyst
  • Social Media Manager
  • Performance Advertising Specialist
  • Growth Marketing Associate

  • Training Model: Live Brand Execution

    The program follows an execution-intensive, project-driven training model. Learners build and operate a live digital brand throughout the program, applying skills directly in public-facing environments. Progress is evaluated through campaign performance, brand assets, store functionality, analytics reports, and strategic reviews—ensuring readiness for professional digital marketing and e-commerce roles.

    Tools and Platforms

  • ChatGPT, Gemini, Jasper, Claude
  • Adobe Illustrator, Photoshop, Premiere Pro, Canva Magic Studio
  • WordPress, Elementor, Shopify, Klaviyo
  • Google Analytics 4, Looker Studio, SEMrush, Google Trends

    • curriculum

    There are no items in the curriculum yet

    Complete the Form to Apply for Your Course

    Please fill out this form accurately. Only applicants who meet the minimum eligibility criteria will be considered. Feedback will be provided via call, SMS, or email.

    SECTION 1: PERSONAL INFORMATION

    Gender *
    Type of Status *

    SECTION 2: EDUCATION & ELIGIBILITY (COMPULSORY)

    Highest Level of Education Completed *
    Note: Applicants who have not completed Form Four will not be considered.
    Do you have basic computer skills? *
    If Yes, please indicate your computer skills (Select all that apply) *
    English Language Fluency Level *

    SECTION 3: TRAINING INTEREST

    Have you received any ICT or digital skills training before? *

    SECTION 4: AVAILABILITY & COMMITMENT

    Are you currently enrolled in another training or school? *
    Are you currently employed? *
    If you are female, do you have a baby that you are breastfeeding? Do you need a caretaker at the centre? *

    SECTION 5: TOOLS & ACCESS

    Which device(s) do you have access to? (Select all that apply) *
    Which payment method do you have registered in your name? *
    If you selected M-Pesa or Bank Account, please provide additional details:

    SECTION 6: ADDITIONAL INFORMATION

    Do you have any disabilities we should be aware of? *

    DECLARATION

    I confirm that the information provided is true and correct to the best of my knowledge. I understand that providing false information may lead to disqualification. *

    Apply Today

    Welcome to the Digital Marketing & E-Commerce Application Form!

    Thank you for your interest in the Digital Marketing & E-commerce Course at AReL. This program is designed to equip participants with practical, hands-on skills in digital marketing strategies, online business management, and e-commerce operations, along with essential professional and soft skills to prepare you for a successful career in the digital economy. The training will take place at the AReL Center, Hong Kong, Kakuma 1. This form is intended to collect expressions of interest in the course. There are no right or wrong answers. Its purpose is to help us understand your background, motivation, and readiness to participate in the training. Please complete the form carefully and honestly. Your responses will support the selection and shortlisting of committed candidates who are ready to take part in this intensive and rewarding learning journey.
    We look forward to learning more about you!

    Meet The Instructor

    World-Class Education from a Dedicated Instructor, Bringing Local Insight and Global Expertise to Your Learning Journey.

    Chelsea Chemweno

    Digital marketing and eCommerce instructor

    As a Digital Marketing & E-commerce Instructor, I'm deeply committed to guiding our students in shaping the future of digital. My professional focus lies in architecting innovative technology solutions and digital strategies that drive measurable impact. I achieve this through my expertise in digital communications, marketing, and technology for social change and innovation, empowering our students to create meaningful advancements in the field.